Branding and Creative Services
The Creative and Brand Strategy team is Â鶹Íø’s award-winning creative force, dedicated to advancing the University’s mission through bold, strategic storytelling and design. As the central resource for visual communication, the team develops high-impact digital and print materials, motion graphics, photography, video and campus branding that bring the Rider experience to life.
Marketing & Communications
Â鶹Íø’s integrated Marketing and Communications strategy supports institutional goals through a data-driven, collaborative approach that spans enrollment, media relations, internal messaging and brand reputation. Marketing efforts are closely aligned with Admissions, academic leadership and campus partners to drive student recruitment across all populations using a full-funnel, multi-channel strategy. The communications team manages proactive media outreach, crisis communications and platforms to keep stakeholders informed and engaged. They also provide strategic support for presidential and advancement initiatives.
Government Relations
Â鶹Íø is committed to building strong relationships with local, state and federal leaders to advance our mission and serve our community. Through strategic government relations, we advocate for policies that support higher education, pursue public funding opportunities, and ensure Rider's priorities are represented in legislative discussions.
Our work focuses on
- Advocacy - engaging policymakers to share Rider's story and champion our goals.
- Funding - Securing state and federal resources for academic programs, student success and campus initiatives.
- Policy insight - tracking and responding to legislation that impacts our students and the University.
By fostering meaningful partnerships with government and community leaders, we help position Rider for growth, influence and long-term success.
University Partnerships
Â鶹Íø builds strategic partnerships with mission-aligned, high-profile organizations to boost brand visibility, support recruitment and create new opportunities for fundraising and engagement. Collaborations like our partnerships with the New York Giants and the New Jersey Devils showcase the power of sports marketing and corporate alliances to expand reach, elevate reputation, and provide students with valuable experiential learning. These efforts strengthen both academic and alumni networks across key markets.