Â鶹Íø

Areas of Expertise

Positioning; strategic market planning; marketing of higher education institutions; marketing research

Research Interests

Scholarship of teaching and learning; planning and positioning in the nonprofit sector

Teaching Interests

Strategic market planning; principles of marketing; introduction to business; international marketing; marketing analysis and decision making

Background Information

• Doctor of Philosophy, 1998, University of Pennsylvania, Higher Education Administration
• Master of Business Administration, 1991, Â鶹Íø
• Bachelor of Science in Business Administration, 1989, Â鶹Íø, Economics

Refereed Articles

• Haywood-Sullivan, M. E. & Newman, C. M. (2016). Four Scores! Making Connections through an Integrative Business Game. Business Education Innovation Journal, 8 (1), 39-49.
• Darian, J. C., Tucci, L., Newman, C. M., & Naylor, L. (2015). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee.  Journal of International Consumer Marketing, 27 (4), 318-327.
• Newman, C. M. (2012). Facilitating Critical Thinking in an Introduction to Business Freshman Course. American Journal of Business Education, 5 (3), 303-309.

Refereed Proceedings

Full Paper

• Hernandez, S. A. & Newman, C. M. (2015).  Positive Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students.   USABSE 2015 Proceedings.
• Haywood, M. E. & Newman, C. M. (2014). The Business Connection: An Integrative Business Game. Northeast Business & Economics Association Proceedings, 189-193.
• Hernandez, S. A. & Newman, C. M. (2013). Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. Proceedings of the Academy of Business Education International Conference.

Presentation of Refereed Papers

International

• Darian, J. C., Tucci, L., & Newman, C. (2014). An Analysis of Consumer Motivations for Purchasing Fair Trade Coffee. International Food Marketing Research Symposium, Arhus, Denmark.
• Hernandez, S. A. & Newman, C. M. (2013, September). Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students. Academy of Business Education International Conference, Southampton, Bermuda.

National

• Newman, C. M. (2017). Assessing Undergraduate Marketing Capstone Courses: A Content Analysis. Marketing Management Association Fall Educators' Conference, Pittsburg, Pennsylvania.
• Hernandez, S. A. & Newman, C. M. (2015, January). Positive Long-term Impact of Minding Our Business Entrepreneurship Programs for Low-Income Middle School Students.  USABSE 2015, Tampa, Florida.
• Wilner, A. F., Brown, P. A., Cape, J. E., Musumeci-Szabo, T. J., & Newman, C. M. (2014, March). Three R's for SoTL: Rigor, Relevance, and Rubrics. SoTL Commons Conference, Savannah, Georgia.

Presentation of Non-Refereed Papers

Regional

• Haywood-Sullivan, M. E., Amadio, W. J., & Newman, C. M. (2015, October). Lucky Number 7? One School's Approach to Addressing AACSB's Newly Founded Accounting Standard.  MAACBA Conference (Middle Atlantic Assoc. of Colleges of Bus. Admin., Bolton Landing, New York.

Honors/Awards

Awards

• 2013: Â鶹Íø Summer Developmental Fellowship.
• 2012: Long-term Impact of Minding Our Business on Trenton Alumni. (With Sigfredo Hernandez) Â鶹Íø, Davis Research Fellowship.
• 2011: Â鶹Íø Fall Semester Research Leave.
• 2010: A Comparative Analysis of Undergraduate Capstone Marketing Courses (with Alan Wiman) Â鶹Íø, Davis Research Fellowship.
• 2008: Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Â鶹Íø Davis Research Fellowship.
• 2008: Â鶹Íø Summer Research Fellowship.
• 2007: Best Paper Award, International Business and Economics Research Conference.
• 2007: Minding Our Business: Longitudinal Effects of a Service Learning Experience in Entrepreneurship on Mentors (with Sigfredo Hernandez) Â鶹Íø Davis Research Fellowship
• 2007: Awarded to two faculty members from the Lawrenceville campus each academic year Â鶹Íø Distinguished Teaching Award.
• 2005: NJPRO Foundation is an affiliate of the NJ Business and Industry Association Bright Idea Teaching Award, Stillman School of Business, Seton Hall U. and NJPRO Foundation.
• 2004: Best Paper Award, International Business and Economics Research Conference.
• 2004: Best Paper Award, College Teaching and Learning Conference.
• 1999: Best Paper Award, Association of Marketing Theory and Practice Conference.